Communication
The way you and your team communicates to those most important to your success is vital to your reputation yet this is rarely addressed or prioritised in many organisations. It matters.
Free download
The Crisis Vulnerability Checklist that helps protect you and avoid a crisis.
A 30-point self-assessment that can help future-proof your organisation against reputational damage. It's not an exhaustive list, but it's a great start to assess your crisis vulnerability.
- 30 questions, 10 minutes
- Instant PDF download
- No credit card required
Inside the checklist
30 questions that assess your vulnerability to issues that can lead to a reputational crisis.
Each checkpoint covers areas that we know from experience can expose you to issues that can escalate. Answer honestly, fix the gaps, and you can avoid problems - and you'll be better prepared when issues do arise. Here are some of the key areas the checklist covers.
Media
What happens when the media comes knocking with questions? Do you team know what to say and who to contact? Are your spokespeople prepared? If not the consequences can be dramatic.
Social media
It's used by almost every organisation and can add great value. But what when it goes wrong? We've all seen it happen – a post that backfires, a comment that offends, a personal post that impacts your organisation?
Crisis readiness
If you fail to plan, you plan to fail. This well known saying hits the mark when it comes to crisis preparedness. Yet many organisations have no plan, no crisis-ready team, and are not ready when an issue escalates.
Complaint escalation
What do your customers, suppliers, donors, supporters and staff do when they can't resolve an issue and are angry? Social media! Maybe even the mainstream media! It should never get to this point and smart organisations prioritise this.
Staff policies
Most crises that damage reputation start from within the organisation, not externally. Your employees are your most important stakeholder, and without the right procedures, communication, policies and values, it can – and does – get ugly.
Data security
Every day businesses and organisations – small and large – are being targeted by cyber-attacks, scams and social engineering. Thinking it won't happen to you is naïve, and planning for it is essential.
Why trust this checklist
Built from real engagements, not theory.
Each checkpoint covers areas that we know from experience can expose you to issues that can escalate. Answer honestly, fix the gaps, and you can avoid problems. You'll also be better prepared when issues arise. Here are some key areas the checklist covers.
- Built from 15+ years of live crisis engagements, not a textbook
- Based on vulnerabilities within many companies and not-for-profits
- Hits many of the main areas that lead to reputational damage
- Designed for leaders to complete in under 10 minutes
Found gaps? Here's the fix.
From checklist to capability.
The checklist tells you where you are. These programs move your organisation to where you need to be - each one led by public relations related experts.
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