Online public relations training, resources & support
Tailored programs backed by 25+ years of corporate PR, reputation and crisis and consulting experience
About My PR Partner
What is public relations and why is it vital to success?
Public relations is how your organisation builds trust, manages its reputation, and communicates with the people who matter most: your customers, your community, your stakeholders, and the media.
Every organisation does PR, whether they realise it or not. The question is whether you're doing it well, or leaving it to chance.
My PR Partner gives you the training, resources, and expert support to take control of your public relations, on your terms, at a fraction of the cost of a traditional PR agency.
Why My PR Partner
Build the skills your organisation needs to grow your influence, manage your reputation, engage with media, and prepare for a crisis
Most organisations don't have a dedicated PR resource. They miss opportunities, and when issues arise or media comes calling, teams are left without the skills, plans or support they need.
Practical training
Monthly video training and downloadable workbooks + fortnightly Spotlight emails, from leading PR specialists across Australia and internationally.
Ready-to-use resources
Media release and crisis plan templates, media response guides and communications checklists your team can implement immediately.
Ongoing expert support
Access to CRC Public Relations consultants via phone, email, and video + access to trainers through the member portal when you need guidance.
Our programs
Tailored programs for every organisation
Each program includes monthly expert-led training, downloadable resources and templates, and access to the member portal.
Schools program
Professional development in PR, media and crisis communications for school leaders and staff.
Industry & professional associations program
Practical PR skills and resources for association leaders and member organisations.
Crisis masterclass
Australia’s premier crisis communications training program in partnership with the Crisis Ready Institute.
What's included
Every program includes
Monthly video training
Expert-led training sessions covering PR strategy, communications, media management, brand publicity, reputation protection and crisis communications. New content unlocks every month.
Downloadable workbooks
Fillable PDF workbooks and templates for each module. Build your communications toolkit, media response guide, and crisis plan.
Fortnightly spotlights
Regular email updates with PR insights, industry specific advice, and practical tips from our expert panel.
Member portal & Q&A
Submit questions and access all your training content through the secure member dashboard.
CRC Public Relations support
Support-tier subscribers get personal direct phone, email and video access to CRC Public Relations consultants.
Exclusive partnerships
Access the world-leading Crisis Ready® course with Melissa Agnes, CEO of Crisis Ready Institute USA, available exclusively through My PR Partner in Australasia.
From the founders
A message from Lyall & Barbara
Since 2010, our parent company CRC Public Relations has been assisting Australian and global businesses, charities, industry and professional associations, governments, schools and individuals to communicate more effectively and manage their reputations.
We created My PR Partner so that every organisation can access world-class PR training, resources and support, without the cost of a PR agency retainer.
We invite you to join the My PR Partner community.
- Lyall Mercer & Barbara Gorogh, Co-founders
Your expert team
Learn from leading national and international public relations experts and industry specialists
Every program module and session is delivered by practitioners with decades of real-world consulting experience, not academics.
Training developer - Business, charity, schools, industry associations
Lyall Mercer
Co-founder, My PR Partner | Lead Strategist, CRC Public Relations
Former journalist with a 25+ year PR career spanning six continents. Lyall has consulted to national and international companies, governments, executives, heads of state, and industry leaders in the areas of corporate communication, reputation and issues management, and crisis communications. He has worked with more than 30 industry and professional associations and more than 100 schools across every Australian state.
Training developer - Crisis Masterclass
Melissa Agnes
Founder, Crisis Ready Institute (USA)
Globally recognised authority on crisis communication and crisis leadership. Presenting exclusively through My PR Partner in Australasia. Creator of the Crisis Ready® Model and best-selling author, Melissa has worked with global players including NATO, the Pentagon, financial firms, technology companies, healthcare organisations, law enforcement agencies, aviation organisations, global non-profits, and many others.
Plus national and international expert presenters across the My PR Partner programs.
Meet the full expert trainer panel →Five steps to becoming a trusted public voice
We live in an age of constant news. Journalists need fresh content every hour, and unlike advertising, the coverage costs you nothing. You don't need a public relations firm to begin. You need a few simple principles and the confidence to put your hand up. Follow these five steps and you can become a trusted voice in your field.
- Know the difference between coverage and marketing
- Know your authority to speak
- Ask what you can add to a story
- Monitor the media in your field
- Contact the journalist
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My PR Partner
Trusted Public Voice guide
Five practical steps
Powered by CRC Public Relations
Hear from our clients
My PR Partner can help you achieve these same results
CRC Public Relations has helped us generate major, ongoing, national exposure and ensure that our message is widely heard.
Peter White AM
Managing Director, Finance Brokers Association of Australia
The invaluable customer relations support from CRC Public Relations helps ensure a high level of trust in, and growth for, our chain of more than 50 restaurants.
Hamish Watson
Director, Cafe 63
CRC Public Relations has developed a crisis communications plan for Christian schools and has assisted many of our member schools across Australia to effectively communicate when issues have arisen.
Executive Officer
National schools association
Common questions
Frequently asked questions
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Ready to build your team's PR capability?
Find the program that fits your organisation and start building your team's PR capability today.